Red Lion Hotels is starting to add in-room Apple TVs to its “Hotel RL” branded properties. The TVs will be equipped with Red Lion Hotel apps that allow guests to watch DirecTV channels and the Hotel RL Living Stage channel that highlights local artists and performers performing live across the Hotel RL brand.
Hello Rewards, the Red Lion Hotel app, is being updated with new functionality that will allow guests to manage loyalty accounts and check in and check out right on their iPhones. The app will include digital keys, so guests don’t need to visit the hotel’s registration desk at all – the iPhone can unlock a room door.
“We are constantly looking at ways to service guests with tailored experiences,” said Edwards. “We understand that sometimes guests don’t prefer engaging with people during travel, so we created a way for people to arrive, check in, proceed directly to their room, and even check out. We want to accommodate them in every way that we can, and our updated Hello Rewards app with new check-in and check-out features, plus digital room keys, deliver on that promise.”
With these additions, Red Lion Hotels is aiming to create a connected experience for guests from check in to check out. Prior to arriving at the hotel, guests will receive a text message with a link to the Hello Rewards application, and from there, Hello Rewards can be used to manage the entire hotel experience. Along with serving as a digital key, the app can allow guests to communicate with hotel staff and discover local venue recommendations.
Red Lion Hotels is also equipping its staff with Apple products. Valet staff will be provided with Apple Watches to manage car retrieval requests without needing to be present at the hotel’s valet stand, and in the lobby, there will be self-service iPad kiosks for checking in and contacting customer support, all with the aim of streamlining the hotel experience for customers.