The spot kicks off with a design team that has just a few days to come up with a round pizza box prototype for an important meeting, which they manage to pull off using Apple’s iPhones, iPads, and laptops. The round pizza box in the video is the actual pizza box patented by Apple and used at the Caffé Macs cafeteria for Apple employees in Cupertino.
Features shown off include Continuity Camera for scanning a document from an iPhone right to a Mac, Group FaceTime, Hey Siri, AirDrop, iPad multitasking, and more.
The Apple Pencil is used for design purposes, as are the iWork apps on Macs and Microsoft’s suite of apps. The video ends with the tagline “This is Apple at work,” and the description links to Apple’s business site with more information on the apps and services in the video.
Apple products help employees work more simply and productively, solve problems creatively, and collaborate with a shared purpose. And they’re all designed to work together beautifully. When people have the power to work the way they want, with the tools they love, they can do their best work and change the future of their business.
Apple has shared multiple iPad Pro videos in the past, but this is the first iPad and Mac focused video that’s been aimed at Apple’s enterprise customers.