Instagram Announces New Camera Design and Create Mode, Tests Hiding Likes in Canada

Tuesday
Instagram today announced the upcoming addition of some new features to the social networking app, including an updated camera design and a new Create Mode, aimed at making it easier to share content without a photo or video.

The updated camera design features a wheel with selectable camera modes and effects, along with dedicated sections for live broadcasting and the new Create Mode. Instagram says the new camera update is designed to make adding effects and interactive stickers to content simpler. Instagram plans to roll out the new camera and Create Mode around the world “soon.”


Instagram is also debuting a new shopping feature for finding items creators are using, and it’s adding a new donation sticker that will let users raise money for nonprofit organizations.

To use this new feature, open the camera, take or upload a photo, tap the sticker icon and select the donation sticker from the tray. Choose a nonprofit to support and customize your fundraiser using creative tools. Once it’s live, swipe up on your story to view the total amount raised. 100% of the money you raise on Instagram goes to the nonprofit you are supporting.

Separately, Instagram told TechCrunch that starting later this week, it will be running a test in Canada that removes the total number of likes on photos and video views in the Feed, Permalink pages, and Profile.

Instagram says this feature is being tested because it wants followers to “focus on the photos and videos you share, not how many likes they get.” Only a small percentage of Canadian users will be added to the test.


The person who created the post can still open the Likers window to see the names of people who hearted their posts, but no total count is provided. It’s not clear how long the test will last and if Instagram will roll this out to other regions in the future.

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